The Cold Message System: A Tactical Guide To Writing Cold Emails and LinkedIn Messages

Learn the exact system I use to write emails and LinkedIn messages and get a 38% reply rate and 27% meeting rate.

Your prospects receive tens if not hundreds of cold outreach messages daily. Most of these messages get no replies because they simply suck.

Yet most sales reps keep using the same templates as everyone else, or copying tactics that stopped working years ago. So how can you start conversations and book meetings, when everyone else is sending tons of pushy outreach messages?

Enter, The Cold Message System.

The Cold Message System is 21 video lessons that take you through everything I do every day to write cold emails and LinkedIn messages.

So if you want to write cold messages that:

  • Get read by prospect
  • Get you replies
  • Create value
  • Land new meetings

Then The Cold Message System is for you.

You'll learn:

  • To define your Ideal Customer Profile
  • The two types of prospects that you should go after
  • Where to find the problems of your prospects
  • How to describe these problems in details
  • How to list symptoms related to these problems
  • How to use these symptoms in your messages
  • To build value through curated resources for your prospects
  • How to recycle existing marketing resources to start conversations
  • How to write messages to get replies
  • A simple framework to highlight symptoms and tease resources
  • A structured for your emails and LinkedIn message

What students of mine say:

We speak to a lot of people who will give us good advice, and we appreciate it. A lot of these conversations are high-level. Having someone telling you, theoretically, how to strategize your expansion is great. But having someone showing you how to do something in a concrete way can often be more valuable. And that's something we got from Thibaut's program and we are getting going forward. - Jack Lancaster, Co-Founder at Plantclub

Thibaut helped me to understand the basics of outbound sales, social selling, problem-centric content creation and pipeline management. His free content is already valuable and it was a no-brainer for me to join his T-shaped sales community as a founding member. He also helped me a lot in 1:1 coaching sessions to take it to the next level. - Tyrone Smith - SDR Manager at TradeLink

Thibaut's outreach sequence works and he knows how to engage teams during remote workshops!
Thibaut had already shared his LinkedIn outreach sequence with me before, which we implemented and have seen good results. We had a workshop and it was insightful to see how & what LinkedIn automation tools Thibaut uses and it was helpful to discuss identifying different trigger events. - Mathijs Ruigrok, Head of Sales at Vainu

You'll get access to:

  • 21 video lessons
  • Notion Worksheets and bonuses
I want this!

You'll get a full video course with tactical assets and bonuses

Video duration
60 minutes
Slide deck
74 slides
1 Fill-in-the-blanks Notion worksheet
5 bonuses
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The Cold Message System: A Tactical Guide To Writing Cold Emails and LinkedIn Messages

I want this!